**above from the Fling Chocolate website

Why am I so bothered by Fling Chocolate, the new low calorie chocolate bar from Mars?
Is it the hot pink wrapping? The cursive fun flirty font? The fact that it looks like it should be included inside a Sex and the City DVD box sets? The fact that Fling plays into women’s guilt about indulging (or dare I say it ENJOYING) casual snacking and casual sex?

No, I think it’s the fact that we really haven’t come a long way from the cheesy Patio commercial (and ad pitches) I laughed at and shrugged off recently on Mad Men. I imagine the late into the night meetings where the Don Draper’s and Pete Campbell’s ignored the Peggy Olson as they tried to come up with a name for their new low cal snack for their 20-34 single women’s demo.

“You know we’ve done really well with selling Yoplait yogurt as the yogurt that helps you lose weight for the co-habitating woman. But we’re ignoring the fact that single women need snacks to. What could we name this that single (and wishing they were single) women everywhere will know it’s for them?”

“High heels?”
“DSW (Delicious Snack Wafer)”
“Snacks in the City?”
“The Brad Pitt”
“Gossip”
“Lifetime The Chocolate Bar for Women”
“Sassy”
“Project Snackway”
“Gay Bar”
“The Chocolate Whisperer”
“Lipgloss”
“Mani/Pedis”

I’m sure it’s a great candy bar. But on principle, I refuse to ever purchase one.